Featuring Design Thinking Enabler: Ramy Nassar
What makes you a Design Thinking Enabler?
I’m passionate about Design Thinking and how shifting our collective mindsets to be more customer-centric can yield more innovative solutions to age-old business problems. Design Thinking gives us a framework for solving complex problems – but for many people it’s a new way of looking at that world. It’s for that reason that I consider myself and enabler in seeing the world through the eyes of a designer.
What is the current trend in your area of expertise that people should pay attention to?
We all know that the capital costs of launching digital products to market can be a big barrier, but by validating concepts earlier in the design & development cycle and ensuring that end-users are integrated into the design process, we can reduce the risk and up-front expenditures. This approach helps move organizations away from assumption-driven business cases towards user research-based prototypes and high level business models. At the end of the day, Design Thining helps us bring products to market faster, with a higher likelihood of success (not to mention, killing off the ideas that are likely to fail much earlier in the process).
Why do you love FinTech?
At the end of the day, money impacts each of us – albeit in different ways. Technology has so much capacity to change our lives for the better, but so often technology makes our lives harder or more confusing. The aspects of FinTech that I love are when solutions speak to the underlying (and usually unmet) needs of end-users.
Why did you join the FinTech Growth Syndicate’s Industry Best Team?
I’m passionate about surrounding myself with people who are smarter than me and always seek opprotunities to collaborate to solve complex problems, leveraging a range of skillsets and approaches.